Lilac and the Cat is Melbourne's most ethical, eco-friendly florist. Our Studios are located on the outskirts of Melbourne city. We're on the constant look out for locally sourced flowers and we hand deliver them, with love, across all of Melbourne— oh yeah....and we are in total lurve with what we do!
We are the perfect example of the holistically focused, uncontrolled natural energy of underground Melbourne - where sophistication meets raw creativity. Where the primal need to rise above the brick and stone and go back to nature, gives way to beautiful forms of art and expression.
Founder, Janelouise's passion for creating elegant, striking and sustainable flora designs, has given birth to the creation of Lilac and the Cat. Her flower designs pay homage to the fact that every flower was originally part of an intricate ecosystem, a collage of differences and natural variation.
Each flower is lovingly hand chosen by JL, based on the contribution it will bring to the collective mood. JL's ability to create synergies within flora design is the result of years of experimentation with natural forms. Janelouise has gained a sense of the special type of energy that occurs when different flowers are brought together.
JL is careful to ensure that this collective mood doesn’t diminish the radiance of each individual flower, and the individual energy it carries. By treading this line between union and the unique, Lilac and the Cat’s flora designs create a unique, harmonic, visual aesthetic that leaves enough space for each individual flower to bloom.
Lilac and the Cat is committed to operating in a sustainable, ethical manner, sourcing locally made and grown products wherever possible. All flowers and products are individually sourced to ensure an ethical and sustainable supply-chain and fair trading terms for imported items. The integrity of the products and the processes that went into making them available are paramount.
We never use cellophane, floral foam or ribbons or any unnatural elements in our flora designs instead we opt for recycled wall paper and vintage kimono materials, recycled boxes, up cycled vases and pots. By turning to these recycled products, we also add another layer to our art—dressing it with materials that have their own stories to tell, that have taken their own journey before ending up at Lilac and the Cat.
Our Flower designs
At Lilac and the Cat, we go beyond the visual and tactile elements when creating our designs. During her 24 years in the industry, Janelouise has developed a keen understanding of the emotional effect that flowers can have as well as their ability to influence the atmosphere of a space.